Facebook Insights can be a goldmine of valuable data, providing specific information which can help you understand more about your audience, and optimize your platform approach accordingly (particularly important given Facebook’s various algorithm shifts).

But the Insights tab can also be confusing. With so much data available, which elements are most important, and what should you really be focused on?

To help you better understand the available data, the team from The Business Backer have put together this new infographic, which highlights all the key Insights elements, what they mean, and how they can inform your approach.

There’s a heap to take in – check out the full graphic below.