Content Marketing Strategy
Digital marketing is growing at a rapid pace. For the businesses to sustain the tough competition, marketers have to come up with new and innovative ways to stay afloat. Moreover, thanks to the growing popularity of digital marketing, it has now expanded into other areas such as content marketing, email, social media, and e-commerce.
In this era of digitalization, it has become imperative for the businesses to not only get their foot in the door but to also establish a strong position. In order to achieve this objective, new startups are using the power of digital marketing to endorse themselves amongst their target audience. So much so that the digital marketing has actually become an integral part of the overall marketing strategy developed by businesses.
That being said, let us talk about the four pillars of digital marketing to understand how it can help you grow your business.
Search Engine Optimization, also known as SEO, is one of the leading keystones of digital marketing. No content strategist can overlook the importance of SEO in developing their digital marketing plan. By using SEO guidelines to optimize your online business, you will be able to not only gain visibility but also the trust of your users. Using SEO effectively also helps you in becoming domain experts that further strengthen your position as a reliable website. There are many ways in which you can produce quality content for your audience. Some of the most common platforms are blogs, vlogs, webinars, videos etc.
Pay Per Click:
SEO is used to make your website rank organically. However, Pay Per Click (PPC) is what you pay the search engine to put your website on top of search results.
As the name suggests, you would be required to pay a small amount for every click that that ad generates. While SEO is definitely a sustainable and affordable way to build your online brand, one cannot write off PPC benefits just yet. By using this technique, you can supersede the time it takes to get your website to rank organically and fast track your way to the top. In fact, you are not required to pay anything until a user actually clicks on your website! You gain instant visibility and the money you spend on this ad is geared towards producing tangible results.
Several marketers often compare the effectiveness of PPC against SEO. But the comparison between the two is that of apples and oranges because they both have their own respective benefits. It is recommended to use the two in combination so that as you build a solid SEO strategy, you can use the help from paid traffic for search engines to recognize you as an authority website.
A website is like an empty shop that you need to fill with quality goods to attract customers. However, online competition is intense and the consumers have plenty of resources to find what they need. So in order to fare well in this highly-competitive world, you must build durable content that meets customer expectations and delivers what they are looking for. Another way of doing this is to use brand influencers that can take your product/service to their followers in an organic way. Many businesses are now investing in these influencers rather than spending on advertising. Content can be created in a lot of engaging formats such as marketing emails, blogs, e-books, videos, etc. However, just dishing out blogs or articles on your website alone will not make the cut. You must also learn to do it the right way!
Social Media Marketing:
By now it is safe to assume that you already know how social media works. There are now many useful platforms that can connect you to your target audience directly. However, which channels to use and in what ways depends on the type of business.
Social media marketing is all about forging new relationships and maintaining them. Simply put, when you create content on your social media channels, your users interact with your post in the form of likes, comments, or shares creating a positive reaction. Apart from that, social media can also be used as a potent tool to collect feedback in a fun and engaging way.
However, social media marketing goes a lot deeper than just an attractive profile. The need to produce curated, high-quality content is extremely crucial for the success of your digital marketing efforts. Despite its effectiveness, many marketers shy away from employing social media marketing tactics because of its expensiveness.